UX Thursday Detroit 2014 Recap

first_imgLast week’s UX Thursday Detroit 2014 conference was an amazing day for all things user experience. Over 180 user experience professionals and web workers gathered at the Gem Theater in downtown Detroit for the one-day event to learn from our fellow UX practitioners.Jared Spool of User Interface Engineering kicked off the day with a discussion of how we can use the Kano model to understand basic expectations in his Building a Winning UX Strategy Using the Kano Model talk. He pointed out that we’re good as getting rid of frustrations, but not as good at adding in delight to user [email protected] discussing #UXStrategy at #UXThursday – more features aren’t always better! #customerexperience #delightful pic.twitter.com/M6t0ucjUkc— Mark Peznowski (@MarkPeznowski) June 26, 2014By focusing on three elements, pleasure, flow, and meaning, we can create a more delightful experience across the entire experience. Using Progressive‘s online insurance application as an example, Jared explained how Progressive removed the friction by changing the flow of the process (streamlining the process, asking the right questions, and reducing 11 screens to three screens) to create a delightful experience for their customers.Our first local speaker for the day, Stephanie Rosenbaum from TecEd, spoke about setting up similated environments for early user research work in the lab when you can’t get do onsite field work. She focused on the challenges faced by similated environments and shared recommendations for conducting simulated field research. Fascinating to see the bar set up!A photo of TecEd’s Stephanie Rosenbaum at UX Thursday in Detroit #uxthursday pic.twitter.com/COXpKns0Ul— Darren Hood, MSUXD (@darrenhood) June 26, 2014In his Designing with Data for Humans presentation, Ivo Gasparotto of GE Capital explained how the display of data impacts your vantage point for approaching user experience. As user experience professionals, we need to be more involved in shaping how the data we use can be used for [email protected] is sharing patterns for UI controls and elements such as color in data viz. #uxthursday pic.twitter.com/W9ZyztQALj— Chris Farnum (@crfarnum) June 26, 2014I loved hearing Amy Montgomery’s talk about how user-centered design methods are being used on State of Michigan websites. By involving testers in the UX process, testers become more aware of user needs and goals, and can help the product better match UX requirements.Several ways to get testers engaged in the design process from a UX perspective | http://t.co/EdMuOCBaYv #uxthursday— EmergeUX (UXPulse) (@UXPulse) June 26, 2014Dan Klyn kicked off the afternoon sessions with his introduction to his Ducks and Decorated Sheds talks, Hello, my name is Dan Klyn. And I’m a master [email protected] introduces himself at #uxthursday as a master debater who specializes in deconstructing definitions. pic.twitter.com/XLu8D7HNyF— Chris Farnum (@crfarnum) June 26, 2014Instead of doing it right, do it good, Dan said. Four ways to get good structure for what you’re working on:Get systematic about your intention. Rendering our intent, will we service the customers we have now, or the ones we plan to acquire?Get systematic with meaning. One way to get systematic with meaning is to use arguments.Structural languageUse simple models to work it outI think everyone at the conference connected with Lauren Colton’s Confronting the Egos in the Room presentation. The client experience toolkit she shared is a must-have tool for all user experience professionals. I’m a big fan of team retrospectives. How many of us ask at the end of a project, what did you want to get out of the project? And her recommendation when you’re annoyed with a client brought the loudest applause of the day.If you’re annoyed with your clients, you’re not charging enough. — Lauren Colton #uxthursday pic.twitter.com/jBQONZzBeK— Jared Spool (@jmspool) June 26, 2014My friend Keith Instone spoke about visual literacy and shared his own journey for learning about visual literacy and how it’s important for people in every field. He encouraged attendees to embed visual literacy in our user interfaces and invited attendees to learn more about visual literacy at the 2014 International Visual Literacy Conference in Toledo, Ohio. The Venn of closures X and Visual Literacy @keithinstone #uxthursday pic.twitter.com/kb4lAnZuwg— Alaina Kraus (@AlainaRachelle) June 26, 2014In the closing keynote address, Fooled by Best Practice, Dana Chisnell spoke about what happens when we follow best practice, and it doesn’t work out. She shared a case study of building a responsive, accessible ballot and how the “choice” of words had unexpected consequences. Using Rapid Iteration Testing & Evaluation (RITE) showed where best practices failed. Illustrations got in the way and wordy messages couldn’t help people recover from mistakes. Fewer direct words worked.Plain interaction #UXThursdayShared from Google Keep pic.twitter.com/ko2zVqcntu— Jason Yu (@jbirdux) June 26, 2014Speaker SlideshowsSeveral of the speakers have posted their slideshows online. Here’s a partial list:Building a Winning UX Strategy Using the Kano Model: Jared SpoolBringing Ethnographic Methodology Into The Usability Lab: Stephanie RosenbaumWhen Testing Professionals Are Involved in User-Centered Design Research : Amy MontgomeryDucks and Decorated Sheds: Dan KlynConfronting the Egos in the Room: Lauren ColtonVisual Literacy: Keith InstoneFooled By Best Practice: Dana ChisnellThe talks were recorded; User Interface Engineering will update the UX Thursday Detroit 2014 site with the recordings once they’re available. I’ve posted several photos from the event on my Flickr account. You can also check out fellow Detroit User Experience member and speaker Darren Hood’s photos from UX Thursday Detroit 2014. Great talks, great conversations, and a beautiful setting. What better way to spend a day learning about UX and networking with fellow professionals. Can’t wait til next year’s event!Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to print (Opens in new window)Like this:Like Loading…Related32 UX Tips: Keep the Conversations GoingWe had a great turnout today at Team Detroit for Rosenfeld Media’s 32 Awesomely Practical UX Tips virtual conference. Hosted by Detroit User Experience, close to 30 people attended, including many newcomers as well as our frequent attendees. Thank you to Team Detroit for hosting and supporting our event. (Personally,…In “Conference”UX Thursday Detroit 2014: Speakers AnnouncedI’m thrilled UX Thursday Detroit announced the rest of their speakers this week. Speakers who will be sharing case studies at the event on June 26, 2014 include: Stephanie Rosenbaum, TecED Ivo Gasparotto, GE Capital Amy Montgomery, State of Michigan Department of Technology, Management and Budget Agency Dan Klyn, The…In “Conference”Recap: Ignite UX Michigan 2014Ignite UX Michigan 2014 was a great success, with over 150 user experience professionals gathering in downtown Ann Arbor on October 22 for five-minute presentations focused on usability. Organized by Mike Beasley and Whitney Ferdon, it was an evening of inspiring talks and a reunion for UX professionals and students,…In “Event/meeting recap”last_img read more

Hub City Times Sports: Week in Review

first_imgBy Paul LeckerSports ReporterWRESTLINGSpencer/Columbus wins Cloverbelt titleSpencer/Columbus had 11 top-four finishes, including seven individual champions, as it won the Cloverbelt Conference Wrestling Tournament team title on Feb. 3 at Osseo-Fairchild High School.The Rockets finished with 236 points, edging Cadott by 16½ points for the title.Ashton Ackman won 4-2 in overtime over Blaine Brenner of Stanley-Boyd/Owen-Withee in the 106-pound championship match to start the parade of Rockets’ champions.Dominick Wichlacz (113), Leo Rodriguez (120), Bryce Shaw (145), Carson Hildebrandt (170), Hunter Luepke (220), and Logan Zschernitz (285) followed with titles for Spencer/Columbus.Shaw won by major decision, Luepke and Zschernitz earned pins, and the others won by decision in their respective championship matches.Luepke remains undefeated this season after capturing his fourth-straight Cloverbelt title.Jake Dick finished second at 126 pounds, Colten Schillinger (132) and Caden Schillinger (152) both took third, and Dylan Bohlinger was fourth at 138 for the Rockets.Ackman, Wichlacz, Hildebrandt, and Zschernitz all repeated as conference champions.BOYS SWIMMINGMarshfield fourth at WVC meetD.C. Everest rolled to the team title to earn its first-ever Wisconsin Valley Conference (WVC) championship at the 2018 Wisconsin Valley Conference Boys Swimming Meet on Feb. 1 at the University of Wisconsin-Stevens Point.Everest racked up 350 points to easily outdistance itself from Stevens Point (263) and Wisconsin Rapids (251). Marshfield earned fourth place with 205 points, two ahead of Wausau East.Stevens Point had won the previous six WVC meets and last five overall conference titles.Myles Jensen had Marshfield’s top finish, taking second in the 200-yard freestyle in a time of 2:00.48.Jensen also teamed with Nathan Albanito, Jeffrey Berres, and Ethan Dagit to take third in the 400 freestyle in 3:43.12 for the Tigers.Dagit took fourth in the 50 freestyle (24.48), Albanito was fifth in the 100 butterfly (1:02.33), and Jacob Dick finished fourth in the 100 breaststroke (1:10.57 and fifth in the 200 IM (2:18.63) for Marshfield’s other top-five finishes.BOYS HOCKEYMarshfield splits pairA.J. Trierweiler saved all 25 shots that came his way, lifting Marshfield to a 4-0 shutout of Lakeland in a nonconference game Feb. 2 at the Lakeland Ice Arena.Max Heller and Adam Maki scored in the first period, Evan Weister added a goal in the second, and Nick Urban scored on a power play in the third for the Tigers, who improve to 11-11 with the victory.Marshfield was shut out by D.C. Everest 5-0 at home on Feb. 1 to fall to 1-8 in Wisconsin Valley Conference play.GYMNASTICSMarshfield wins dualMarshfield won all four events and Macey Smith took first in the all-around, as the Tigers gymnastics team downed Medford 131.075-109.7 in a Great Northern Conference crossover dual meet Feb. 1 at Medford High School.Emma Haugen won the vault, Melanie Hafenbredl took first in the uneven bars, Bailey Schmitt won the balance beam, and Brooke McGrath was first in the floor exercise as the Tigers swept the four events.Smith took second in the vault, third in the bars, and fourth in the floor as she won the all-around.Haugen also placed second in the bars and Ally Bakke was second in the floor for Marshfield.last_img read more

Microsoft Could Pay More to Be on More Phones

first_imgDeals are in the works to make Microsoft the default search and advertising provider for Verizon mobile phones, one of the biggest carrier networks in the US. That would mean Redmond replacing Google, something that many users may not be happy about. A related deal could put Windows Mobile in places that Google Android could be, as well, and the decision will come down to money more than it will quality of service for users. We like a lot of what Microsoft is doing these days, but we prefer the Google search experience and are hopeful for Android-driven innovation. Thus we hope that Microsoft can’t pay its way into the center of hundreds of millions of more phones.Microsoft watchdog blog Liveside summarizes a number of WSJ rumored deals that would add up to a $1billion price tag for the new relationship between Microsoft and Verizon. Our primary concern is that Live.com search is just not as good as Google search, though we’d welcome competition in the increasingly important mobile advertising space.Mobile SearchDan Frommer reported this summer that Google was working on a deal that would put their search bar on the top of Verizon mobile screens and he reported again this fall on a study that showed Google already has huge dominance in the mobile search market. (Yahoo is a distant second, Microsoft is nowhere to be seen in that study.)Now the Wall St. Journal says that Microsoft may win a Verizon deal because “the software giant is offering significantly better financial incentives” than Google. As users, we prefer using Google for mobile search.Mobile OS – Paying to Lock Out Android?Microsoft is also negotiating a deal to put Windows Mobile software on more Verizon devices, according to the same reports. We like Windows Mobile but would love to see the even more open Google Android get a fair chance on Verizon phones. Of course there are huge sums of money on the line, but it’s just one more part of the twisted picture of mobile carrier control to think of what a deal like this could do to the open mobile web that Android is aiming to create.Get Ready for More Mobile Ads!Mobile advertising is already big and is only going to get bigger. According to a recent study from mobile social networking company Limbo and GfK Technology:40 percent of mobile phone users in the U.S., about 100 million people, recalled seeing an advertisement on their phone during 3Q08 (about two-thirds of the ads were text messages; the other one-third were display ads).We’re sure those numbers are only going to increase, and while we could care less who’s serving up those ads – ad deals are intimately tied to search deals and in this case would presumably influence mobile Operating System deals as well.While we honestly admire many of the things that Microsoft is doing of late and have serious concerns about Google’s control over the general information universe – we’re hoping from an innovation and quality of service perspective to see more Google and less Microsoft on hundreds of millions of phones. Why IoT Apps are Eating Device Interfaces marshall kirkpatrick The Rise and Rise of Mobile Payment Technology Related Posts center_img Role of Mobile App Analytics In-App Engagement Tags:#Microsoft#mobile#NYT#web What it Takes to Build a Highly Secure FinTech …last_img read more

Amazon poised to launch new retargeting ad product: Report

first_img Posted on 15th May 2018Digital Marketing FacebookshareTwittertweetGoogle+share Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg the company is about to introduce a new display advertising offering.While the details are not entirely clear, Bloomberg asserts the new Amazon program will compete with similar offerings from Google and Criteo. It’s currently being tested and will be a PPC-auction product, according to the report. Recently Amazon stopped buying product listing ads (PLAs) on Google.What’s not clear is whether Amazon-based remarketing will run on third party sites and/or whether Amazon will effectively sell PLAs to merchants at auction rather than placing them “for free.”According to eMarketer estimates, Amazon is playing a major role in the growth of native ads outside of social media. A recent report from the firm projects that “non-social native will grow more than 80 percent this year to $8.71 billion.”Amazon’s advertising business, which it currently lumps into the category “other” grew 60 percent year over year in 2017 to $1.7 billion. The company’s CFO Brian Olsavsky was very bullish about the outlook for Amazon’s ad business in its most recent earnings call. The Seattle-based company is seen as one of the few viable challengers to “the duopoly.”According to the IAB’s recent full-year 2017 US digital advertising report, non-video display advertising was worth $27.5 billion in 2017.The post Amazon poised to launch new retargeting ad product: Report appeared first on Marketing Land.From our sponsors: Amazon poised to launch new retargeting ad product: Report Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 HomeDigital MarketingAmazon poised to launch new retargeting ad product: Report Amazon poised to launch new retargeting ad product: ReportYou are here:last_img read more