Reviving organic fashion at the runway

first_imgIt was a fashion parade on the second day of the Amazon India Fashion Week Autumn-Winter’ 17 – from incredible sarees designed in lustrous tussar silk to kurtas woven from Kuchai – garments created from some of the best organic fabric of Jharkhand were on glorious display as internationally acclaimed designers showcased their work. Madhu Jain, craft revivalist and textile conservationist showcased her specially curated collection at the fashion extravaganza by taking the ‘Ikat weaving craft’ style to another level. Here, she showcased a blend of several cultures that straddles geographies; from Odisha and Andhra Pradesh in India, to Thailand and Uzbekistan. The collection bears her inimitable stamp of exquisite craftsmanship, striking design intervention, and an outstanding colour palette. And the best part? Every single textile innovated by Madhu has been woven in India. Her exquisite collection was introduced with some soul-stirring singing by the mesmerising Raghav Meattle, a Finalist of the wildly popular TV show ‘The Stage.’ Also Read – Add new books to your shelfSome of India’s top fashion designers including Rina Dhaka, Shaina NC, Shruti Sancheti, Divya and Ambika Jain showcased their latest fashion collections designed from Jharkhand’s rich fabrics and handloom at the grand fashion show put together by ‘Jharcraft’. Top models sashayed the ramp displaying the elegant collections with elan as the designers showcased their designs made of Tussar silk, Kuchai silk and other handloom fabrics of Jharkhand.”The treasured hand-loom clusters from remotest tribal belt of Jharkhand inspired me to redefine muted glamour of tribal India. Luminous looms like Tussar, mulberry silk, Eri silk and spun cotton in decadent palette of Sand, Ecru, berry purple, Onyx, Charcoal, Burgundy, Mahogany and Teal are meticulously crafted to create easy separates for the coming festive season,” says Shruti Sancheti. Also Read – Over 2 hours screen time daily will make your kids impulsive’Jharcraft’ (Jharkhand Silk Textile and Handicraft Development Corporation Ltd) conceived the fashion event with an objective to put spotlight on to the exquisite and organic fabrics handcrafted by craftspersons of the state.Union Minister for Textiles, Smriti Irani also paid a visit to the ‘Jharcraft’ pavilion and took a close look at the handloom collection. She also discussed the initiatives being undertaken to help artisans from the state to achieve better market access and improve their livelihood. Tussar Silk, a special silk variety produced in eastern and central India, primarily in Jharkhand, was the special focus of the collection. India is the second largest producer of Tussar silk and the exclusive producer of Indian Tussar (also known as tropical tussar). In recent years, Jharkhand state has emerged as the largest producer of Tussar silk in the country.The artisans producing the silk are largely poor tribals from Jharkhand state. In its quest to improve sources of livelihood for these artisans, ‘Jharcraft’ works to promote their work and take it to national and international platforms. “These silks are a deep manifestation of the tribal arts and crafts of the region and reflect the well-springs of creativity endowed with the ethnic communities of Jharkhand. Recognising it as a source of income, the artisans of the state have in recent years further cultivated and enhanced their skills as well as variety of products. Jharkhand is today the leading producer of Tussar silk which is attracting much attention, especially among the discerning fabric lovers. By associating with such an event and showcasing Tussar silk and garments made of other handlooms of Jharkhand, our attempt is to take ours fabrics and handlooms to international markets,” said K Ravi Kumar, Managing Director, ‘Jharcraft’.last_img read more