for the elite, coffee is a necessity in life, with them, in order to better enjoy the new life, in order to make their life colorful. Moreover, in the modern society, people must be familiar with coffee, coffee culture in China is gradually being familiar with each big city and tourist attractions have a lot of specialty coffee stores to attract consumers, invest in specialty coffee stores is a good choice of business, today we have such project positioning a detailed analysis of the.
is very important for me to open a coffee shop for entrepreneurs to join the market positioning, we must first determine the characteristics of coffee franchise business forms, is pure coffee, or coffee + meal (drink) coffee.
likes to drink coffee in China there are three main categories: one is to study abroad and returned from abroad. They have been abroad for a long time, coffee has become a part of life. One is the young people who have just entered the society, because they are more likely to accept the foreign culture. There is a class of people who do cultural industries, they are easy to accept new things.
and different consumer groups for the coffee cafe and have a tendency to choose their own in fact, many people choose coffee with your business investment is not the taste of coffee in the first place, they pay more attention to the atmosphere and to bring them to the commercial value.
business investors will generally choose a quiet environment, private space features coffee shop. The characteristics of this kind of cafe is the first decoration design very elegant, with separate rooms, secondly, equipped with business meals, in third, to provide wireless Internet services. Because of this, the location of such coffee shops are generally not remote, from the geographical location, suitable for business investors in the general characteristics of the coffee shop in the downtown business district." Most of the business investment professionals vocational weight, social work very much, they can leave their time less and less. At this time, from the office closer to the coffee became a favorable choice for soothing mood.
we choose coffee industry, want to develop better, you need to gain market recognition, market acclaim, consumers in a continuous line, can bring true wealth. Read the above introduction, you do not think that the characteristics of the coffee shop market positioning is critical? Hope that the above information to help you.