Booking.com announced two new special program- Booking Booster Programme and Booking Cares Fund, a three-week accelerator in Amsterdam for social enterprise scale-ups in sustainable tourism for the year 2018. In addition to the €2 million in grants awarded through Booking Booster, the company also announced its plans to further expand its efforts to support organisations and individuals throughout the broader sustainable tourism industry with two new additional initiatives for a total of more than €4 million in support available in 2018. The first new programme is the Booster Labs, a series of short, regionally-focussed weekend programmes that are slated to run globally throughout 2018, dedicated to giving early-stage start-ups in sustainable tourism. The second new initiative is the Booking Cares Fund, a separate €2 million grant programme to champion individual non-profit change makers in sustainable tourism and support their search for new and unexpected solutions to strengthen local communities, preserve and promote culture, protect natural resources and spread tourism activities more evenly.Gillian Tans, CEO, Booking.com said that their new Booking Booster Labs initiative and the Booking Cares Fund has been specially designed to support important, innovative players in different sectors throughout the entire sustainable tourism ecosystem.“By identifying, funding and mentoring early stage start-ups, social enterprises scale-ups and the non-profit projects and change makers from universities, governments and NGOs that bring them all together, we can help make an even more meaningful impact. We can empower people and organisations to effect real change to help further a healthy and sustainable future for thousands of destinations all around the world,” he cited.